Starting Date March 23th,2019 Sat.
One Course Tuition $1800
Class time Sat. 9:00 am to 12:00 pm, on-site
Tues. 7:00 pm - 10:00 pm,remote
Location 1601 McCarthy Blvd., Milpitas, CA 95035

Summary Learn digital marketing. This includes keyword research, SEO, digital advertising with Google Adwords, social media marketing with Facebook (plus Instagram, LinkedIn, Twitter), email marketing, content marketing, and web analytics with Google Analytics. You’ll also learn how to do global digital marketing in multiple languages for multiple countries.

Course Objectives
  • You will learn digital marketing by setting up and applying digital marketing (using SEO, Google Adwords, Facebook, Instagram, Twitter, and Google Analytics) to your project.
  • You learn by doing digital marketing for the company where you work, for your personally-owned company, or for someone else’s company
  • This course will position you as an expert in your organization who understands how to develop and apply advanced digital marketing to create business value
  • You will be able to present yourself as a strong candidate for jobs in digital marketing
Lecture and Practical Work
  • Each lecture is followed by practical hands-on work
  • You’ll see how to use a tool or do something and then you’ll do the work in class
  • There will be lots of examples of successful (and failures) of digital marketing at companies
  • Discussion and your questions are strongly encouraged
15 Sessions at Three Hours Each
  • Session 1: Introduction and Keyword Research
  • Session 2: Basics of Search Engine Optimization (SEO)
  • Session 3: Basics of Search Engine Optimization (SEO)
  • Session 4: Applied Search Engine Optimization (SEO)
  • Session 5: Digital Advertising with Google Adwords: The Basics
  • Session 6: Digital Advertising with Google Adwords: Testing
  • Session 7: Digital Advertising with Google Adwords: Advanced
  • Session 8: Web Analytics: Installation and Configuration
  • Session 9: Web Analytics: Using the Reports
  • Session 10: Web Analytics: Configuration and Filters
  • Session 11: Social Media Marketing
  • Session 11: Email Marketing
  • Session 12: Content Marketing
  • Session 13: Key Performance Indicators KPIs
  • Session 14: Influencer Marketing and Growth Hacking
  • Session 15: Presentation and Exams
Exams
  • At the end, we will have presentations, an oral exam, and a written exam
  • You will be able to show that you understand the theory of digital marketing, how to plan, create, and manage a digital marketing campaign, and the abilities and limits of the tools
  • You will be able to how you applied digital marketing strategy and tools to your project

Your Instructor Andreas Ramos was the head of Global SEO at Cisco, where he used 40 languages in 84 countries. He has managed global SEO and Google Adwords for Harvard and MIT where he used 300,000 keywords in thirty languages. He currently manages SEO and Google Adwords for Stanford. He was the director of the digital agency at Acxiom where he worked with global corporations. He has founded two digital marketing agencies. He has written fourteen books on digital marketing. One book was published in China by Tsinghua University Press. His books have been translated to six languages. He was the technical editor of the leading book on SEO, which was published by IBM Press. He also teaches digital marketing at INSEEC, a leading French business school. He graduated from Universität Heidelberg in Germany and speaks four languages. He lives in Palo Alto with his wife.