Summary

Learn digital marketing. This includes keyword research, SEO, digital advertising with Google Adwords, social media marketing with Facebook (plus Instagram, LinkedIn, Twitter), email marketing, content marketing, and web analytics with Google Analytics. You’ll also learn how to do global digital marketing in multiple languages for multiple countries.

Course Objectives

  • You will learn digital marketing by setting up and applying digital marketing (using SEO, Google Adwords, Facebook, Instagram, Twitter, and Google Analytics) to your project.
  • You learn by doing digital marketing for the company where you work, for your personally-owned company, or for someone else’s company
  • This course will position you as an expert in your organization who understands how to develop and apply advanced digital marketing to create business value
  • You will be able to present yourself as a strong candidate for jobs in digital marketing

Unit: 3